Victoria Reichenberg
Executive Coach
Victoria Reichenberg
Executive Coach
Where I began
I spent the first part of my career as a creative, making films for companies like Visa, Cisco, and Intel. I directed leadership stories, culture films, and big sales conference productions. Every project started with a subject, a crew, and the question I never got tired of asking: what's the real story here?
That instinct for listening, finding the arc, and pulling the through line shaped everything about how I work.
My Turning Point
Kaiser Permanente had been a client for years and eventually asked me to come in house fulltime. I inherited a large team that had been struggling for a long time. Good people who weren't operating like a team, with low morale and missed targets across every measure. Slowly, intentionally, we found our footing.
Something shifted in me during that time. I became less interested in the story on screen and more interested in what makes a leader worth following. I couldn't let that question go.
After getting my master's in Organization Development, I started facilitating with executive teams and consulting inside organizations. Coaching certification came next, and with it the work I do now.
The listening, the instinct for finding someone's story, and the ability to hold the whole system while staying present to what's right in front of me. It's always been about finding the truth and helping someone see it clearly.
Training & Credentials
M.S., Organization Development — University of San Francisco
B.A., Politics — University of California, Santa Cruz
Professional Certified Coach (PCC)
International Coach Federation Certified Coach — Co-Active Training Institute (CTI)
Certified Professional Mediator — UC Hastings Law School
Certificate in Applied Neuroscience
Brain First Institute Applied Compassion Certificate — Stanford University
ORSC Team Coaching
Integrative Enneagram (iEQ9)
Immunity to Change
Positive Intelligence
Inner Team Dialogue
Leadership Circle Profile
STRATEGIC AFFILIATIONS - I’m proud to partner with a select group of firms that set the standard for executive leadership development
Victoria helped me dismantle the limiting beliefs that had been constraining my growth. The result is a plan on my own terms and real confidence in my ability to pursue the next chapter.”
—Dianne Weiss, Tech Leader, Startup Advisor & Board Member
Outside of Work
I live in Oakland with my physician husband, our rescue dog, and two lazy cats. Our kids are both in college now, so the house is quieter and we travel more.
I spent time in Chile and Colombia as an exchange student — where my love of adventure started, and where I first fell in love with Spanish. (Spanish and I have had a complicated relationship ever since.)
My husband has convinced me to do 98 escape rooms across a dozen countries, including one outside Barcelona ranked among the best in the world. In 2027 we're heading to Egypt for the six-minute total solar eclipse. I'm an avid reader and volunteer with animal rescue organizations.